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Our monthly Wise Talk teleconferences feature energizing interviews with selected experts from around the world on topics such as talent, strategy, innovation, design thinking, and resilience.

November 15, 2012 / Design Thinking / Creativity / Innovation / Wise Talk

Wise Talk 11/29/12 with Jeanne Liedtka

Find any innovation leader in an organization and chances are they have been practicing design thinking all along. However, leaders don’t need to be naturally talented or creatively gifted to foster business development; a systematic approach is needed to problem solve.

Design thinking starts with the ability to understand a customer’s needs and figuring out how to pilot a new idea with minimal risk. In the book, Designing for Growth: A Design Thinking Tool Kit for Managers, co-authors Jeanne Liedtka and Tim Ogilvie demystify design thinking by translating “design” from an abstract idea into a practical, everyday tool any manager can profit from.

Join us Thursday, November 29, at 12 pm PT, on Wise Talk as Mariposa Leadership, Inc. CEO Sue Bethanis talks with strategy consultant and educator Jeanne Liedtka on the ability to turn abstract ideas into practical applications to maximize business growth.

Topics for the interactive discussion will include:

‱ What is your interpretation of design thinking?

‱ You describe the design thinking process around four questions: What is? What if?
What wows? What works? Can you tell us a little about each one.

‱ How is design thinking beneficial to managers? How can a non-designer apply
design thinking to solve intractable problems?

‱ What advice could you offer a corporate leader or manager that might doubt their
own ability to innovate and foster growth inside their organization?

‱ What is one example of a simple tool that a practicing manager can use right away?

We welcome you to join this month’s Wise Talk teleconference and submit your questions for discussion. Sign up and be entered to win a copy of this month’s leadership resource, Designing for Growth: A Design Thinking Tool Kit for Managers. One lucky listener will be announced at the end of the talk!

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November 1, 2012 / Articles We Like / Design Thinking / Creativity / Innovation / HR / Talent Management / Wise Talk

The Cultivation of Leadership and Design Thinking


Leadership team development is at the forefront of growth and as a business scales, it must do so in a way that is smart and sustainable. In addition to executive coaching to assist organizations with growth, today’s successful leaders need to embrace tools and methods for innovation and problem solving. Design thinking is one of those methods and a proven approach to growth.

In the article, Design thinking and the new language of leadership, *Tim Ogilvie conveys the process of design thinking through a narrative about an executive and his business travel experience.

He identifies three design thinking tools for leadership:

  • Journey mapping
  • Visualization
  • Co-creation

Journey mapping, also known as empathy, is a way to walk in your customer’s shoes, to see the world from their perspective, and is the most fundamental way in which the design process differs from an analytic process. Rather than breaking things down and tweaking the trouble spot, design thinking seeks to build up something new while framing it in a holistic context.

Once you’ve mapped the customer’s journey, leaders become problem-solvers, immediately seeing new possibilities. The problem is: Will the customer see them the same way?

To help solve this, leaders can implement Visualization, also known as ideation — the process of forming and testing ideas in planning, ad-hoc, and research and development activities. Essentially, it’s a tool to create clarity and transparency for collaborative work. This can be done through various methods – gamestorming especially, provides numerous possibilities.

That being said, visualizing a new result is only part of the process. Co-creation, also known as prototyping, is a tool that lets the market tell companies which solution works best. This is the results driven aspect which shows the progress that’s been made. Co-creation is used to engage customers directly in “playing with the future” so we can discover what will truly meet their unarticulated needs.

No mater what the business is, using these design thinking distinctions, leaders can meet the needs of their customers and provide a better product or service before a problem or unmet need becomes common. Leaders who design the growth of their organizations and innovate in such a way will keep themselves on the leading edge of thought. And in the long run, the effort it takes to do research and development using design thinking will in turn save you time and resources.

So, what are you waiting for?

We welcome your thoughts in the comments section below.

*Tim Ogilvie is CEO of innovation-strategy consultancy Peer Insight and co-author with Jeanne Liedtka of “Designing for Growth: A Design Thinking Tool Kit for Managers.”  We are very excited to welcome co-author Jeanne Liedtka to join Mariposa CEO Sue Bethanis on this month’s Wise Talk, Thursday, November 29 from 12-1pm PT where they plan to discuss the ability to turn abstract ideas into practical applications for optimal business growth. For more info and to sign up, please visit our website.

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October 25, 2012 / Design Thinking / Creativity / Innovation / Wise Talk

Wise Talk Recap with Dave Gray on Gamestorming

Mariposa was very pleased to have author and visual thinker Dave Gray on Wise Talk this past Tuesday, discussing Gamestorming with Sue Bethanis, CEO. It was a very fun conversation!

So you might be wondering, what exactly is Gamestorming?

More than just a book or a website, Gamestorming is a set of practices for facilitating innovation in the business world. A facilitator leads a group towards some goal by way of a game, a structured activity that provides scope for thinking freely, even playfully.

A game may be thought of as an alternative to the standard business meeting, one that suspends some of the usual protocols and replaces them with a new set of rules for interaction. On the call with Sue, Dave said, “Playful structure actually helps orchestrate the process of creativity and how you structure group interaction matters a lot.”

During Wise Talk, Dave shared that the book he co-authored with Sunni Brown and James Macanufo, Gamestorming, was originally the internal handbook he used for training consultants. On the call, he also stated, “At the rate which things are changing we must take more of an iteration driven process as opposed to having the perfect plan.”

And we couldn’t agree more.

Peep this short video on Gamestorming and the innovation it can bring to your business:

Ready to play?

For more info and to sign up for future Wise Talks, please visit our website.

We welcome your thoughts in the comments section below.

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October 17, 2012 / Design Thinking / Creativity / Innovation / Wise Talk

Q&A with Saul Kaplan on Business Model Innovation

Listen to these audio snippets from our September teleconference, Wise Talk, where guest Saul Kaplan discusses some of the ideas behind his book, The Business Model Innovation Factory.

In this first snippet, Saul talks about how you must become the disruptor, or else you will be disrupted:

In this snippet, Saul explains that the key to an innovative business model is experimentation, willingness to fail, and to try more stuff:

Click here to access Mariposa Leadership’s Wise Talk archives, and click on “Business Model Innovation” for the full audio of this session.

We welcome your thoughts in the comments section below.

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October 12, 2012 / Book Reviews / Coaching Skills / Design Thinking / Creativity / Innovation / HR / Talent Management / Wise Talk

Gamestorming Game: Design Thinking Through Empathy Mapping

In his book, Gamestorming, Dave Gray along with co-authors Sunni Brown and James Macanufo share more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. They have identified tools and techniques from some of the world’s most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace.

One of the very quick (20 minutes or less) and incredibly helpful games included in the book is creating an Empathy Map as a tool for Design Thinking.

The goal of the game is to gain a deeper level of understanding of a stakeholder in your business ecosystem, which may be a client, prospect, partner, etc., within a given context, such as a buying decision or an experience using a product or service.

Here’s how it can go:

1. Start by drawing a circle to represent the person and give the circle a name and some identifying information such as a job title. It helps if you can think of a real person who roughly fits the profile, so you can keep them in mind as you proceed. In keeping with the idea of a “profile” think of the circle as the profile of a person’s head and fill in some details. You might want to add eyes, mouth, nose, ears, and maybe glasses if appropriate or a hairstyle to differentiate the person from other profiles you might want to create. These simple details are not a frivolous addition — they will help you project yourself into the experience of that person, which is the point of the exercise.

2. Determine a question you have for that stakeholder. If you had a question you would want to ask them, or a situation in their life you want to understand, what would that be? You might want to understand a certain kind of buying decision, for example, in which case your question might be “Why should I buy X?”

3. Divide the circle into sections that represent aspects of that person’s sensory experience. What are they thinking, feeling, saying, doing, hearing? Label the appropriate sections on the image.

4. Now it’s time for you to practice the “empathy” portion of the exercise. As best you can, try to project yourself into that person’s experience and understand the context you want to explore. Then start to fill in the diagram with real, tangible, sensory experiences. If you are filling in the “hearing” section, for example, try to think of what the person might hear, and how they would hear it. In the “saying” section, try to write their thoughts as they would express them. Don’t put your words into their mouth — the point is to truly understand and empathize with their situation so you can design a better product, service or whatever.

5. Check yourself: Ask others to review your map, make suggestions, and add details or context. The more the person can identify with the actual stakeholder the better. Over time you will hone your ability to understand and empathize with others in your business ecosystem, which will help you improve your relationships and your results.

Mariposa Leadership is very excited to welcome Gamestorming author Dave Gray to this month’s Wise Talk where he and Sue Bethanis will discuss the innovative alternative to brainstorming – gamestorming! They will also have a chance to discuss Dave’s new book about how to keep your business on the leading edge, The Connected Company.

Sign up for Wise Talk and join the conversation on Tuesday, October 23rd from 2-3pm PT!

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September 27, 2012 / Design Thinking / Creativity / Innovation / Wise Talk

September Wise Talk Recap with Sue

Click here for the full audio recording on Business Model Innovation with @SaulKaplan and @SueBethanis.

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September 20, 2012 / Book Reviews / Design Thinking / Creativity / Innovation / Wise Talk

Book Review: The Business Model Innovation Factory

The Business Model Innovation Factory: How to Stay Relevant When the World is Changing by Saul Kaplan

Head: (4.5 of 5)
Heart: (4.5 of 5)
Leadership Applicability: (5 of 5)

To stay relevant in today’s changing and uncertain times, businesses require new tools and approaches. In Saul Kaplan’s book The Business Model Innovation Factory: How to Stay Relevant When the World is Changing, he provides leaders with the necessary skills to create a pipeline of new business models in the face of disruptive markets and competition. It makes the case for business model innovation as the new strategic imperative, shows how organizations can reinvent themselves by doing ongoing R&D for new business models, and provides an implementation road map for all business model innovators who want to go from tweaks to transformation.

Kaplan explains 15 business model innovation principles to keep your business strategy ahead of the game, including:

  • Realize that you are catalyzing something bigger than yourself
  • Build purposeful and flexible networks
  • Make systems-level thinking—and action—sexy
  • Be creative and engaged in designing the core models that drive businesses, institutions, industries, and cultures
  • Passion rules—exceed your own expectations and take risks with confidence
  • Be an inspiration accelerator and inspire many toward the end game: transformation

Business model innovation means trying something different, developing a wholly new way to “create, deliver, and capture” value. The simplicity and accessibility of this book makes it a useful resource on how you can design your own business model, learn how to “be a disrupter instead of getting disrupted,” and remain afloat while innovating your value proposition. Click to buy or read more.

Author Saul Kaplan is our featured guest on this month’s Wise Talk where he and Mariposa’s CEO Sue Bethanis will discuss business model innovation. Join us on Monday, September 24th at 2pm Pacific for our free monthly teleconference and have an opportunity to ask Saul and Sue questions on how to capture, design, innovate, and transform your business!

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August 27, 2012 / Design Thinking / Creativity / Innovation / HR / Talent Management / Wise Talk

Related Topics with Josh Linkner on Breakthrough Creativity

linker

Listen to these audio snippets of last week’s August 20th Wise Talk, where Josh Linkner elaborates on methods and steps used to drive creativity, touching particularly on points from his book, Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity. This Wise Talk was an immensely informative discussion on breakthrough creativity for individual and business success.

In this first snippet Linkner discusses the method of “role storming” as an interactive and creative addition to your brainstorming session.

In this snippet, Linkner discusses some questions on creativity and what developing creativity really means – are we born creative, or do we become creative?

Click here to access Mariposa Leadership’s Wise Talk archives, and click on “Breakthrough Creativity” for the full audio of this session.

We welcome your thoughts in the comments section below.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container] MORE

August 21, 2012 / Design Thinking / Creativity / Innovation / Wise Talk

August Wise Talk Recap with Sue

Click here for the full audio recording on Breakthrough Creativity with @JoshLinkner and @SueBethanis.

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August 20, 2012 / Articles We Like / Design Thinking / Creativity / Innovation / Wise Talk

On "5 Ways to Kill a Brainstorm"

This post summarizes an article written by our August Wise Talk guest, Josh Linkner. This article is titled “5 Way to Kill a Brainstorming Session” and was published on October 5th, 2011. It can be found here.

As we move through each “way” to kill a brainstorming session, please post your thoughts/comments/reflections on Linkner’s process in the comments section below.

Linkner starts by remarking that the corporate culture around brainstorming is one of “shooting

[ideas] down as fast as they come.” He then goes on to outline the five fastest and easiest ways to kill a brainstorming session, and therefore the creativity and culture of innovation within a team or corporation.

This five ways are:

1. Passing judgement or commenting.

2. Tidying up or compartmentalizing a comment out loud.

3. Thinking ahead – how would we execute it, what are the other factors that contribute to its possible success, etc.

4. Worrying.

5. Wandering away from the topics strictly at hand being discussed at that moment.

Do you recognize any of these behaviors in your team? How or when have these behaviors occurred, and in what way did they manifest?

If so, share with our community on how you either combat or work through these behaviors to keep the team dynamic active and healthy, as well as creative.

Still unsure how to move forward? Share these thoughts and concerns on coaching and leadership specifically by posting an Ask Mariposa question.

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