Disruption involves taking big risks to solve big problems that have never been solved before. If you are looking to know when and how to disrupt a market, take a look at Kevin Rands recent Business article Inspire Change: A Step-by-Step Guide to Disrupting an Industry.
Kevin thinks you need to start by listening to consumers and checking the pulse of your industry. Are there pain points and frequent complaints in social media? Does the industry lack creativity and innovation? Is there a lack of customer loyalty among the market leaders? Is it a fragmented market? If there are market issues, you just might be in the right position to change, redefine, or take the lead.
What do think about Kevin’s five recommendations?