On November 28, 2016, Sue Bethanis hosted Julie Williamson, Chief Growth Enabler for Karrikins Group. Julie is a leading voice in how organizations create sustainable growth by linking communication, design, strategy, sales, marketing, and service. Julie and Sue discussed her newest book, co-authored with Peter Sheahan, Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice.
“Change is not an event it simply is how we are.”
Successful leaders need the courage to challenge tradition, the optimism to envision opportunity amid change and the curiosity to explore new territory. These leaders’ cutting-edge knowledge and flexibility at “the edge of disruption” give them an “elevated perspective” on the market. Their deep connections result in “elevated relationships” and their value-based work create an “elevated impact.”
Julie’s interviews with worldwide leaders show they share similar strategies for building businesses that “matter” to their industries, employees, customers and communities. They consider their companies’ distinctive capabilities and reputations, and they work with their clients to learn what issues are most important to them and what problems they need to solve. Established companies are afraid of disruption. The process of discovering your edge of disruption goes beyond looking internally. When you are standing on the edge of disruption you are escaping the “gravity” to who you have always been and you are starting to look out towards what you can be. Julie believes that there is a thrill that come along with standing at the edge and asking “What else could we be doing?”
The “edge of disruption,” which leads to an elevated perspective, marks the collision of new and old technologies and strategies. People who believe passionately about what they do are able to create a spark and light a fire for an entire industry. These leaders are inspired to help companies grow by creating more value and not just by taking costs out of the business.
Elevated Perspectives – It takes courage, optimism, and curiosity to have an elevated perspective. You need to know what is going on outside of your own “organization container.” As a leader you need to model the way. If others don’t see you looking around the corner, asking questions, being curious and being optimistic they are going to model your behavior. You need to figure out how to make time for your people to think, read, listen, and participate in things that take them out of their day-to-day.
Elevated Relationships – In today’s interconnected world there is no major problem that matters that you can solve on your own. When you start to solve problems that require interconnectedness then you are really starting to tackle the big issues for your industry. You need to rethink your current relationships and leverage them to solve the biggest problems that are out there.
Elevated Impact – An elevated impact aligns with an elevated perspective and elevated relationships. The leaders who’ve built companies that matter share certain personal attitudes. This includes a belief that they can negotiate win-win outcomes to benefit their companies, employees, clients, industries and communities. They all share an “authentic commitment to doing well by doing good” and taking a stand for the best interests of their customers and community.
What we found most interesting:
The desire to control and anticipate and dictate the future is something that scientific management has always emphasized (predictability, patterning, etc.). In today’s world, things happen too quickly for this to be too relevant or useful. Things are also not as linear as they once were. Julie says, “We are seeing the need for people to be comfortable with ambiguity. You need to have the confidence to know that you have the courage, skills, knowledge and expertise to step forward even when you don’t know exactly what you are stepping into.”
To learn more about Julie Williamson, listen to her WiseTalk recording.