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22 March 2012 /

Why Design Matters

Guest Speaker Bill Burnett

Sue hosts Bill Burnett, Stanford Design Professor and discuss three critical components of design thinking: Empathy, or putting yourself in your customer’s shoes; brainstorming, to produce a myriad of ideas; and rapid, imperfect prototyping designed to vet ideas quickly. This process applies to services as well as products, so all leaders will find value in learning this dynamic process.

Follow him on Twitter: @wburnett

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