Are your brainstorming sessions lacking enough original ideas? Most likely your idea generation process could use a small tweak for better results. We suggest reading Brainstorming Doesn’t Work; Try This Technique Instead because this process has been shown to increase the amount of original ideas by 42%!

In the Fast Company article written by Rebecca Greenfield, “Brainstorming Doesn’t Work; Try This Technique Instead,” you’ll learn about brainwriting, a “write first, discuss later” technique for idea generation. This technique avoids the typical problems of groupthink, conformity pressure and encourages creativity.  Try it!

Read it now.

What other techniques are you using to encourage original thinking in brainstorming?

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