January 30, 2014 / Wise Talk Teleconference

Linking Creativity with CX (Customer Experience)

WISE TALK February 2014:  Sue hosts David Burkus, assistant professor of management at the College of Business at Oral Roberts University, founder and host of LDRLB, a podcast series focusing on insights from research on leadership, innovation, and strategy and author of The Myths of Creativity:  The Truth About How Innovative Companies and People Generate Great Ideas.

David helps bust out of our creativity myths, in general, and especially when it comes to applying new ideas to the way we understand, interact, and support our customers.

January 30th, 2014|Categories: Wise Talk Teleconference|
December 19, 2013 / Wise Talk Teleconference

Customer Experience

WISE TALK January 2014: Sue hosts Catherine Porter, Vice President, International Development, at OpenTable. Catherine’s expertise includes international expansion, business development, and marketing, most recently at LinkedIn, where she was responsible for launching and leading LinkedIn Japan.

Catherine shares tips on learning about international user needs and integrating them successfully in your product or service, overcoming challenges with accommodating unique international user needs (such as social or cultural norms) while maintaining brand consistency, and offer ideas for measuring the effectiveness of user experience initiatives.

December 19th, 2013|Categories: Wise Talk Teleconference|
November 20, 2013 / Wise Talk Teleconference

Customer-Centered Strategies

WISE TALK December 2013: Sue hosts Darrel Rhea, author, consultant and pioneer in customer-centric design and consumer-led innovation.

Darrel will help you understand the strategic importance of the role of meaning for consumers in innovation. His insights and practical tips will help you transform the way your company thinks about innovation and get you started on designing meaningful customer experiences.

November 20th, 2013|Categories: Wise Talk Teleconference|
October 25, 2013 / Wise Talk Teleconference

Sustainability Strategies

WISE TALK November 2013:  Sue hosts Eric Lowitt, a globally recognized expert in the fields of competitive strategy, growth, and sustainability who has been named one of the Global Top 100 Thought Leaders on Trustworthy Business Behavior by Trust Across America.

Eric discusses his new book, The Collaboration Economy:  How to Meet Business, Social and Environmental Needs and Gain Competitive Advantage, and will help you understand why companies can no longer ignore the responsibility to act for the greater good.  He argues a new economic model – the Collaboration Economy – is the way to secure our future.  His insights and innovative thinking will help your company establish a competitive advantage and sustainable growth that leads to prosperity in perpetuity.

October 25th, 2013|Categories: Wise Talk Teleconference|
September 23, 2013 / Wise Talk Teleconference

Branding Strategies

WISE TALK September 2013: Sue hosts Ty Montague, Co-Founder and Co-CEO of co:collective.  Ty is the author of the book, True Story: How to Combine Story and Action to Transform Your Business.  He was named one of the 50 most influential creative minds of the past 20 years by Creativity Magazine, one of the Top 10 Creative Directors in America by Advertising Age, and one of the Top Ten Creative Minds in business by Fast Company.

September 23rd, 2013|Categories: Wise Talk Teleconference|
/ Wise Talk Teleconference

Conversational Intelligence

WISE TALK October 2013: Sue hosts Judith Glaser, Founder and Chairman of the Creating WE Institute, organizational anthropologist and best-selling author. Judith’s insights will help you understand how to listen and communicate in a way that establishes connectivity and trust.   She’ll translate the complexity of neuroscience for easy consumption.  Judith’s advice and tips will enable you to build a strong company culture that impacts the bottom line.


September 23rd, 2013|Categories: Wise Talk Teleconference|
August 26, 2013 / Wise Talk Teleconference

Wise Leadership Strategies

WISE TALK August 2013: Sue hosts Dr. Prasad Kaipa, a Silicon Valley CEO advisor and executive coach, and Navi Radjou, a Silicon Valley innovation and leadership strategist. The tips they will share from their new book, From Smart to Wise: Acting and Leading with Wisdom, will help you cultivate practical wisdom and use it to move beyond profit maximization to achieve meaningful change in the world and sustainable success for all.

August 26th, 2013|Categories: Wise Talk Teleconference|
June 26, 2013 / Wise Talk Teleconference

End of Competitive Advantage

WISE TALK June 2013: Our 100th show with Rita Gunther McGrath, Professor at Columbia Business School.  Listen as Rita and Sue discuss how the notion of a sustainable competitive advantage is irrelevant in today’s market and explore insights for building a successful dynamic strategy.  You’ll come away from the conversation with new insights, tools, and approaches that could help you re-think your strategy, or at least shake out some new ideas and questions to explore.

June 26th, 2013|Categories: Wise Talk Teleconference|
May 30, 2013 / Wise Talk Teleconference

Strategies for Creativity

WISE TALK May 2013: Sue hosts Mike Brown, founder of The BrainzoomingTM Group and a seasoned branding and marketing strategist. Mike shares his insights on creative thinking, based on personally-tested, real-world methods of successfully applying innovation and strategic planning tools.  You’ll come away from the conversation with an understanding of the top barriers to creativity and innovation, tips to exploit your own creative talents and ideas for ongoing application to stimulate innovation. Follow Mike on Twitter: @Brainzooming

May 30th, 2013|Categories: Wise Talk Teleconference|
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