The latest business trend is a focus on the ‘customer experience’, and with good reason.  Evidence exists that companies with the highest customer experience typically grow at more than double the rate of their competitors. We share the Forbes article, ‘Customer Experience’ is Today’s Business Benchmark, by Martin Zwilling because it offers a clear definition of and tips for improving and measuring your company’s customer experience.  Measurement is key because without it, companies can focus on the wrong things which detract from growth.

Read it now.

How do you measure customer loyalty?

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