WISE TALK February 2014:  Sue hosts David Burkus, assistant professor of management at the College of Business at Oral Roberts University, founder and host of LDRLB, a podcast series focusing on insights from research on leadership, innovation, and strategy and author of The Myths of Creativity:  The Truth About How Innovative Companies and People Generate Great Ideas.

David helps bust out of our creativity myths, in general, and especially when it comes to applying new ideas to the way we understand, interact, and support our customers.