June 27, 2014 / Articles We Like

On: "Charles Eames on Design"

Charles-Eames-400x466In this blog post, Charles Eames on Design, Maria Popova shares one of Eames’ little known interviews. Forty-two years later, the master’s words resonate now more than ever.  He was the forefather of customer-centric innovation and design thinking.

I often say to my team and the leaders I work with, “an idea is only as good as its usefulness.” In this interview, Eames brings home the centrality of customer “need” in design over and over again, and he offers leaders a different way of seeing the world.

Charles & Ray Eames are design heroes of mine, and I favorite Maria Popova (@brainpicker) more than anyone else on Twitter.  I hope you get something out of the interview like I have, and please share your thoughts!

Comment below! Or pose a question via Ask Mariposa.

 

 

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