May 16, 2013 / Design Thinking / Creativity / Innovation

Get the Most Out of Brainstorming as Part of the Design Thinking Process

breakthrough model copyFaced with a challenging business problem to solve?  You need an idea.  Not just one idea, but many useful ideas.  In our experience, leaders who think like designers by using a design thinking process for solving business problems generate more potential useful ideas than those who do not.

In our work, we take our clients through a design thinking process using our Breakthrough! model. This 4-step process helps leaders generate and execute innovative ideas because it blends practicality with imagination. Through the brainstorming step, it is possible to generate a vast number of ideas – if the session is set up properly.  To get the most out of your brainstorming session, consider these critical success factors:

  • Be clear about the specific problem upfront.  Clarity on the problem guides the brainstorming process.
  • Encourage imagination.  Unconstrained thinking is the backbone of innovation!
  • Break the large group into smaller groups. A large group format limits idea generation as well as lends itself to groupthink and creates a potential scenario in which one person might dominate while others remain silent.
  • Each small group member produces an idea…and another…with limited time.  First individuals generate ideas alone on sticky notes. Then, in a small group format, the ideas are shared/posted aloud quickly without commentary.  Members are then challenged to add a large number of ideas in a limited period of time. With several small groups, the net is cast wide for maximum idea generation potential.

For additional tips on frenetic brainstorming as part of a design thinking process, culling the list of ideas, and other steps in the Breakthrough! model, download our Free Executive Guide to Design Thinking.

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May 8, 2013 / Ask Mariposa / Design Thinking / Creativity / Innovation

Ask Mariposa: A Design Thinking Approach Can Help Solve Problems

Michael asks:  We could use more creative thinking to solve a problem we’ve been working on. Could a design thinking approach help?

Sue Bethanis, CEO responds:

Thinking differently and coming up with new ideas for tough problems is at the core of design thinking.  Design thinking taps into imagination and practicality, which taken together form the backbone of creative problem-solving and innovation.

Our design thinking workshop is a working session for teams tasked with solving any product, service, or experience challenge.  The team is led through a clear design thinking process, which starts with empathy (something most groups skip) and includes brainstorming to generate and cull as many ideas as possible.  The ideas most likely to produce breakthrough solutions are prototyped using creative, 3-D methods utilizing right brain thinking.  Getting messy and creative cultivates new thinking!  The models can be used to test the ideas with others and refine with a more sophisticated prototype from there.

Once you grasp the principles of design thinking, you’ll see that they can be applied to any business problem.  To learn more, check out these resources:

 

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