December 11, 2013 / Design Thinking / Creativity / Innovation / HR / Talent Management

2 Ways Empathy Can Help HR Drive Innovation

In most companies today, innovation is expected from all areas of an organization – including groups not traditionally known for driving innovation agendas, such as Human Resources. Success for HR and Talent Management leaders lies in opening up to new approaches for developing fresh ideas for difficult issues. Here are 2 ways that empathy – a key element of design thinking and one facet of our Breakthrough! model – can help HR & Talent Management leaders go from idea-to-innovation more quickly.

  • Empathy provides context for solutions. Too often, leaders of all types come up with an idea for a product, service or experience in isolation, then implement it. This approach fails to lead to innovation. Developing empathy through various methods of observation and interviewing puts HR leaders in their customer’s shoes, experiencing what they do and how they feel. Thus, HR leaders stand a better chance of developing solutions that work for the customer.
  • Empathy develops T-shaped HR leaders. HR leaders who develop an ability to empathize with their customers have both the vertical skills in human resources and are able to broaden their horizontal perspectives, leading to an ability to look at a problem from multiple dimensions.

For more information on empathy, download our Executive Guide to Design Thinking or join us at our NEW Using Design Thinking in HR & Talent Management workshop.

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May 8, 2013 / Ask Mariposa / Design Thinking / Creativity / Innovation

Ask Mariposa: A Design Thinking Approach Can Help Solve Problems

Michael asks:  We could use more creative thinking to solve a problem we’ve been working on. Could a design thinking approach help?

Sue Bethanis, CEO responds:

Thinking differently and coming up with new ideas for tough problems is at the core of design thinking.  Design thinking taps into imagination and practicality, which taken together form the backbone of creative problem-solving and innovation.

Our design thinking workshop is a working session for teams tasked with solving any product, service, or experience challenge.  The team is led through a clear design thinking process, which starts with empathy (something most groups skip) and includes brainstorming to generate and cull as many ideas as possible.  The ideas most likely to produce breakthrough solutions are prototyped using creative, 3-D methods utilizing right brain thinking.  Getting messy and creative cultivates new thinking!  The models can be used to test the ideas with others and refine with a more sophisticated prototype from there.

Once you grasp the principles of design thinking, you’ll see that they can be applied to any business problem.  To learn more, check out these resources:

 

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