Head: (4 out of 5)
Heart: (4 out of 5)
Leadership Applicability: (5 out of 5)
Most companies today have a multigenerational workforce made up of Baby Boomers, Generation X and Millennials. This will be true for some years to come. Instead of retiring, many Baby Boomers need to work longer than previous generations due to the financial crisis of 2008-2009. Meanwhile, Millennials will continue to make up a substantial portion of the workforce – an estimated 46% of it by 2020 – thus, squeezing Generation X in the middle. Each of these generations has a unique perspective of work standards and career expectations, which has led to tension and frustration in the workplace, especially for managers of Millennials. The author believes it’s time to close the growing gap between these perspectives or your company may cease to exist.
This book, written by Lee Caraher, communications firm owner and an advisor to clients on how to work with, communicate with and market to Millennials, offers insights based on experience with her clients and associates as well as surveys with hundreds of people to help bridge the gap in understanding these different generations. In an easy-to-read format peppered with quotes and short stories, she brings to life the perspectives each generation has of the other, dispels myths and offers techniques to create smoother-running and a more positive workplace for all.
Baby Boomer and Generation X leaders, as well as Millennials, will all want to read this book.MORE