Leadership team development is at the forefront of growth and as a business scales, it must do so in a way that is smart and sustainable. In addition to executive coaching to assist organizations with growth, today’s successful leaders need to embrace tools and methods for innovation and problem solving. Design thinking is one of those methods and a proven approach to growth.
In the article, Design thinking and the new language of leadership, *Tim Ogilvie conveys the process of design thinking through a narrative about an executive and his business travel experience.
He identifies three design thinking tools for leadership:
- Journey mapping
Journey mapping, also known as empathy, is a way to walk in your customer’s shoes, to see the world from their perspective, and is the most fundamental way in which the design process differs from an analytic process. Rather than breaking things down and tweaking the trouble spot, design thinking seeks to build up something new while framing it in a holistic context.
Once you’ve mapped the customer’s journey, leaders become problem-solvers, immediately seeing new possibilities. The problem is: Will the customer see them the same way?
To help solve this, leaders can implement Visualization, also known as ideation — the process of forming and testing ideas in planning, ad-hoc, and research and development activities. Essentially, it’s a tool to create clarity and transparency for collaborative work. This can be done through various methods – gamestorming especially, provides numerous possibilities.
That being said, visualizing a new result is only part of the process. Co-creation, also known as prototyping, is a tool that lets the market tell companies which solution works best. This is the results driven aspect which shows the progress that’s been made. Co-creation is used to engage customers directly in “playing with the future” so we can discover what will truly meet their unarticulated needs.
No mater what the business is, using these design thinking distinctions, leaders can meet the needs of their customers and provide a better product or service before a problem or unmet need becomes common. Leaders who design the growth of their organizations and innovate in such a way will keep themselves on the leading edge of thought. And in the long run, the effort it takes to do research and development using design thinking will in turn save you time and resources.
So, what are you waiting for?
We welcome your thoughts in the comments section below.
*Tim Ogilvie is CEO of innovation-strategy consultancy Peer Insight and co-author with Jeanne Liedtka of “Designing for Growth: A Design Thinking Tool Kit for Managers.” We are very excited to welcome co-author Jeanne Liedtka to join Mariposa CEO Sue Bethanis on this month’s Wise Talk, Thursday, November 29 from 12-1pm PT where they plan to discuss the ability to turn abstract ideas into practical applications for optimal business growth. For more info and to sign up, please visit our website.