Creating a minimum viable product (MVP) is the goal for most new product innovation, and for many of our clients in Silicon Valley. So many decisions go into making an MVP, and balancing those decisions with speed to market is not a small task. With many MVPs failing to leave a lasting impression on customers because their expectations are not met, is there a better way to successfully bring new products to market?
According to Laurence McCahill, yes there is! From a customer experience perspective, the MVP might be an outdated way of thinking about new product innovation. Instead, consider the Minimal Loveable Product (MLP). In the article, Beyond MVP: 10 tips for creating your Minimum Loveable Product, Laurence outlines 10 tips to go from MVP to MLP. In the process, you’ll build a community of users, delight them from the start, and get them talking. The author advocates for design as a critical element, which we love! Propel the success of your new product by reading this article now.
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