November 30, 2014 / Articles We Like / Design Thinking / Creativity / Innovation

On “Beyond MVP: 10 tips for creating your Minimum Loveable Product”

Creating a minimum viable product (MVP) is the goal for most new product innovation, and for many of our clients in Silicon Valley. So many decisions go into making an MVP, and balancing those decisions with speed to market is not a small task. With many MVPs failing to leave a lasting impression on customers because their expectations are not met, is there a better way to successfully bring new products to market?

According to Laurence McCahill, yes there is! From a customer experience perspective, the MVP might be an outdated way of thinking about new product innovation. Instead, consider the Minimal Loveable Product (MLP). In the article, Beyond MVP: 10 tips for creating your Minimum Loveable Product, Laurence outlines 10 tips to go from MVP to MLP. In the process, you’ll build a community of users, delight them from the start, and get them talking. The author advocates for design as a critical element, which we love!  Propel the success of your new product by reading this article now.

What’s the greatest challenge you face in creating new products?

March 28, 2014 / Book Reviews

Book Review | Interviewing Users

Interviewing-UsersInterviewing Users: How to Uncover Compelling Insights
By: Steve Portigal

Head: (3 out of 5)
Heart: (4 out of 5)
Leadership Applicability: (4 out of 5)

In the innovation race, companies that gather insights from their customers and end users to inform the design of products and services are sure to beat the competition.  But gathering quality information that yields insights is not as simple as chatting with a customer over a cup of coffee.  Conducting a user research study is a skill, and the author, Steve Portigal, explains how to successfully plan and execute one so that the data yields insights which are compelling and actionable.

In this easy-to-digest book, readers will learn best practices for studying people, including:

  • Why interviewing over other methods yields rich insights
  • A framework for interviewing
  • How to identify a problem, find participants and prepare questions
  • Methods to enhance your interviews
  • How to manage the stages of an interview
  • The art of asking questions
  • How to document data
  • Interview variations and techniques to manage them
  • Bringing the data back to your organization

Leaders who want to do a better job of making products or designing services for their customers will want to read this book. Buy it now.