What wicked problem do you want to solve?  An operational efficiency? A new iteration of an old product?  A totally different offering that will hit home with your customers? How about a new revenues stream? These sometimes intractable problems need a breakthrough approach to be solved. Breakthrough! is a model and program designed by Mariposa Leadership’s own CEO, Sue Bethanis, to incorporate the latest most cutting-edge thinking.

Breakthrough! is a fresh model for fostering creativity, empathy, brainstorming, and problem solving in a corporate environment. The Breakthrough! model provides a specific method which can help leaders address customer needs and issues in a more efficient and creative way. Leaders will not only understand the customer more deeply, but will also have an arsenal of tools to use by which to expand upon that newfound understanding.

The key to applying the Breakthrough! model is to let go of the traditional incremental mindset that may stifle creativity. Through Breakthrough! (Empathy –> Brainstorm –> Prototype –> Test –> Implement), corporate leaders learn to balance and combine analytic thinking with intuitive, creative thinking so to maximize innovation and problem solving.

The aim of the Breakthrough! model is to provide the knowledge to create a starting point from which true innovation can grow and flourish to benefit any company in terms of problem solving, strategy, and idea generation.

Post your thoughts and questions in the comments section below!