September 1, 2019 /

Marketing in the Age of AI

Sue Bethanis hosts Niraj Dawar, Professor Emeritus from the marketing group at the Ivey Business School in Canada. Niraj’s research focuses on brand equity and brand management issues. He is author of the book TILT: Shifting your Strategy from Products to Customers and his published papers on brand extensions, consumers use of brand, and other signals as well as international consumer behavior have appeared in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, the Journal of International Business Studies, and other outlets.

Niraj teaches PhD, MBA, and undergraduate courses in marketing management and brand management, as well as in Executive Education programs. Prior to joining the Ivey Business School, he was Associate Professor of Marketing at INSEAD, France.

Niraj and Sue discuss:

  • How does marketing change in the “Age of Alexa”?
  • How AI platforms create value for consumers
  • Why AI data privacy will continue to face scrutiny

 

Follow Niraj on Twitter: @nirajdawar

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September 1st, 2019|
August 13, 2019 /

The Business of AI

Sue hosts Mike Banic, Vice President of Marketing at Vectra. Previously, he was Vice President of Global Marketing for Networking at Hewlett-Packard. Mike joined HP from Juniper Networks where he held the roles of VP of Enterprise Marketing and VP of Marketing for Ethernet Switching. Mike joined Juniper through the acquisition of Peribit Networks where he was VP of Corporate Marketing. Mike has held product marketing and product management roles at Trapeze Networks, Rhapsody Networks and Extreme Networks. He started his career as a system engineer at Artel Communications. Mike holds a BSEE from Worcester Polytechnic Institute in Massachusetts and previously served on the board of the Ronald McDonald House at Stanford.

Mike and Sue discuss:

  • How to create an effective marketing strategy with AI data-informed analysis
  • How AI can help you understand your audience better
  • How you can use AI algorithms to increase productivity
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August 13th, 2019|
July 1, 2019 /

NextMapping

Sue hosts Cheryl Cran, author of NextMapping: Anticipate, Navigate & Create the Future of Workas well as The Art of Change Leadership: Driving Transformation In a Fast-Paced World, and 5 other books on business and leadership. Cheryl launched her leadership/business consulting firm in 1997 and has grown it into a top performing future of work consultancy, NextMapping.com, and he CEO of parent company Synthesis at Work Inc.  Her firm provides proven strategies to help leaders, teams, and entrepreneurs to anticipate trends, navigate the fast pace of change and to create next level success for the future.

For over two decades Cheryl has built a reputation for delivering extraordinary value to clients that include AT&T, Bell Mobility, Omnitel, Gartner, British Telcomm, Manulife, as well as mid-sized companies and entrepreneurs in industries that include technology, health, agriculture, finance, insurance and more. Cheryl’s future of work thought leadership has been featured in publications such as Huff Post, Forbes, IABC Magazine, Law Magazine, Metro New York, Entrepreneur Magazine, Readers Digest, CBS Online, NBC Online, Fox Online and more.

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July 1st, 2019|
June 3, 2019 /

Ethics Matter

Sue hosts Nikita Lukianets, Founder and CTO of PocketConfident AI, 24/7 virtual coaching technology. He is also a founder and researcher at Open Ethics initiative, fostering the inclusive dialogue between experts and citizens to design systems where humans and AI successfully work together. Nikita has an MBA degree in innovation management and a technical background in applied physics and neuroscience. He is interested in emerging technologies, quantitative ethics, and various aspects of human-computer interaction.

Nikita and Sue discuss:

  • Why data is the new electricity
  • How AI will change the future of work
  • How AI will transform society
  • Two pillars to ethical AI
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June 3rd, 2019|
May 1, 2019 /

Think Different

Sue hosts Duncan Wardle, former Vice President of Innovation & Creativity at The Walt Disney Company. Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe.

Today, Duncan is a leading global innovation and creativity consultant, training companies across the globe on how to leverage the full creative potential of their teams. With an infectious energy and playful collaboration, Duncan pushes executives and their teams to overcome preconceived ideas, act more audaciously, and develop their own innovation “light switch”, triggering their creative brain and accessing the ideas that turn ordinary companies into industry leaders.

Through his company id8, Duncan has trained over 30,000 professionals and executives across the world at organizations such as Apple, NBA, Twitter, Ford, Johnson & Johnson, Coca-Cola, Forbes and many more.

Duncan and Sue discuss:

  • What skills organizations need to compete and thrive in the most disruptive decade of transformation
  • How to develop a 4-step creative problem-solving process
  • How to leverage 8 key creative behaviors
  • How to infuse a culture of innovation and creativity within your organization
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May 1st, 2019|
April 10, 2019 /

The Workforce of the Future

Sue Bethanis hosts Alexandra Levit, futurist, consultant, and author. Alexandra Levit’s goal is to prepare organizations and their employees to be competitive and marketable in the future business world. A former nationally syndicated columnist for the Wall Street Journal and writer for the New York Times,Fast Company, and Forbes, Alexandra has authored several books, including Humanity Works: Merging People and Technologies for the Workforce of the Future.

Alexandra recently became a partner with organizational development firm PeopleResults. She consults and writes on leadership development, human resources, technology adoption, entrepreneurship, innovation, career and workplace trends on behalf of numerous Fortune 500 companies including American Express, Canon, Deloitte, DeVry University, Intuit, SilkRoad, and Staples. In the last several years, Alexandra has conducted proprietary research on the future of work, technology adoption, the millennial generation, gender differences and bias, and the skills gap.

Alexandra and Sue discuss:

  • What the ‘robot takeover’ will really look like
  • How talent and machines can work side by side
  • How you can make organizational structures more agile and innovative
  • How to lead organizations of the future
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April 10th, 2019|
March 1, 2019 /

The AI Advantage

Sue hosts Thomas Davenport, one of the top three business/technology analysts in the world, one of the 100 most influential people in IT, and one of Fortune’s top 50 business school professors. 

Tom is a world-renowned thought leader and author, is the President’s Distinguished Professor of Information Technology and Management at Babson College, the co-founder of the International Institute for Analytics, a Fellow of the MIT Initiative on the Digital Economy, and a Senior Advisor to Deloitte Analytics. He teaches analytics and big data in executive programs at Babson, Harvard Business School, MIT Sloan School, and Boston University. He pioneered the concept of “competing on analytics” with his best-selling 2006 Harvard Business Review article. An author and co-author of 20 books and more than 200 articles, he helps organizations to transform their management practices in digital business domains such as artificial intelligence, analytics, information and knowledge management, process management, and enterprise systems.

In his new book, The AI Advantage: How to Put the Artificial Intelligence Revolution to WorkTom recommends enterprises avoid AI moonshots and instead look to advance AI more incrementally.

Tom and Sue discuss:

  • How AI technologies are being used
  • How to become a cognitive corporation
  • How AI will impact jobs
  • How to manage the organizational, social, and ethical implications of AI
  • Leading case studies and top strategies to make the most out of AI implementation

 

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March 1st, 2019|
February 1, 2019 /

Putting AI to Work

Sue Bethanis hosts Sanjay Srivastava, Senior Vice President and Chief Digital Officer at Genpact, an 80,000 employee digital transformation services provider. Sanjay is deeply rooted in the Innovation ecosystem – he was a serial entrepreneur, is an advisor to Silicon Valley AI incubators and several startups, and a limited partner in digital-focused venture funds. He is a member of the Digital 50, and of BCG’s Digital Transformation Network, and was named by IDG as a “Top 10 Digital Transformation Influencers to Follow.” He is a frequent speaker at various industry forums on AI, analytics and automation and writes on disruptive innovation, including Competing in a Digital First World on CIO.com and LinkedIn.

Sanjay and Sue discuss:

  • What separates AI from intelligent automation
  • How can AI be applied to business
  • Critical factors for successful AI adoption
  • The challenges in moving forward with AI
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February 1st, 2019|
December 5, 2018 /

AI, Ethics, and Society

Sue Bethanis hosts Dr. Jacob (Jake) Metcalf, a consultant and scholar specializing in data and technology ethics. His consulting firm, Ethical Resolve, LLC, provides clients with a complete range of ethics services, including training programs, establishing internal and external ethics committees, market-driven research and refining corporate messaging. Their goal is to ensure clients can make well-informed, consistent, actionable and timely business decisions that reflect their values. He is also a Researcher at the Data & Society Research Institute, where he is a co-PI on the NSF-funded PERVADE Project.

Jake is dedicated to helping people understand how seemingly small decisions about data technologies can have significant and disparate consequences in society. His academic background is in applied ethics, particularly in science and technology, and his scholarship in data ethics is recognized as influencing this nascent field, particularly around issues of research ethics policy and practice in academia and business.

Jake and Sue discuss:

  • Why data responsibility is a competitive advantage
  • How to develop your capacity for ethics
  • How to assess and implement data ethics
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December 5th, 2018|