Would you rather: chase market share to grab revenue – at any cost – or offer value to your customers which returns respectable margins?  If profit margins are important, this article by Andrew King and Jeanne Liedtka will resonate with you.  Many businesses today get stuck in a rut because they can’t think outside the box about reaching their customers and adding value to their lives.  This article shares an example of how design thinking can infuse fresh thinking into ongoing business challenges.

The Washington Post article “Use ‘Design Thinking’ to Reach Customers” highlights how Intuit used design thinking to turn ideas into innovation.

Read it now.

What business successes have you had with design thinking?

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