23 January 2014 /

Customer Experience

Guest Speaker Catherine Porter

Sue hosts Catherine Porter, Vice President, International Development, at OpenTable. Catherine’s expertise includes international expansion, business development, and marketing, most recently at LinkedIn, where she was responsible for launching and leading LinkedIn Japan.

Catherine shares tips on learning about international user needs and integrating them successfully in your product or service, overcoming challenges with accommodating unique international user needs (such as social or cultural norms) while maintaining brand consistency, and offer ideas for measuring the effectiveness of user experience initiatives.

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