Driving Customer LoyaltyGuest Speaker Mark Johnson
Sue hosts Mark Johnson, CEO and CMO of Loyalty360, an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. Mark is a recognized expert in loyalty marketing who frequently contributes his loyalty expertise and insights to the media such as Fox Business, NBC News, CBS News, ABC News, New York Times and Washington Post.
Mark will discuss the state of loyalty marketing today, including insights on the drivers of loyalty, the challenges companies face in strengthening relationships with customers and employees and tips on what really works to establish strong customer loyalty.
Follow him on Twitter: @MJohnsonLoyalty