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17 April 2014 /

The Art of Interviewing Users

Guest Speaker Steve Portigal

Sue hosts Steve Portigal, an expert interviewer, and founder of Portigal Consulting, a boutique firm that helps companies discover and act on new insights about their customers and themselves. His specialty areas include ethnographic research, qualitative market research, user experience and design strategy, among others. Steve shares tips from his book, Interviewing Users: How to Uncover Compelling Insights, and insights on a successful user research study, including finding participants, designing the interview strategy, formulating and asking questions and managing yourself and participants through the stages of the interview.

Follow him on Twitter at: @steveportigal

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