Branding Strategies
Guest Speaker Ty MontagueSue hosts Ty Montague, Co-Founder and Co-CEO of co:collective. Ty is an innovator, a change agent, and was also named one of the 50 most influential creative minds of the past 20 years by Creativity Magazine, one of the Top 10 Creative Directors in America by Advertising Age, and one of the Top Ten Creative Minds in business by Fast Company.
Ty discusses his book, True Story: How to Combine Story and Action to Transform Your Business, and helps you understand the key principles for understanding your company’s authentic story and then connecting it with that of the consumer. His insights based on his experience in the trenches with other companies will help you see how to — and how not to — approach it. Ty’s advice and tips will enable your company to embark on a journey of telling its authentic story through action instead of story, leading to sustained success in the market.
Follow him on Twitter: @tmontague
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