25 June 2013 / / /

End of Competitive Advantage

Guest Speaker Rita Gunther McGrath

Sue hosts Rita Gunther McGrath, Professor at Columbia Business School, on our 100th show!  Rita shares insights from her latest book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.

Listen as Rita and Sue discuss how the notion of a sustainable competitive advantage is irrelevant in today’s market and explore insights for building a successful dynamic strategy. You’ll come away from the conversation with new insights, tools, and approaches that could help you re-think your strategy, or at least shake out some new ideas and questions to explore.

Follow her on Twitter: @rgmcgrath


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