WISE TALK October 2014: Sue Bethanis hosts John A. Goodman, Vice Chairman of Customer Care Measurement & Consulting, a customer experience researcher, innovator, and entrepreneur, and author of Strategic Customer Service and Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service.

John discusses why companies need to do more than provide great customer service, how technology can be used to improve your customer experience, and how to build a culture of empowerment and emotional connection. As his roots were in engineering, John will also provide tips to help you understand how to measure and quantify any customer experience strategy.

Follow him on Twitter: @jgoodman888