WISE TALK June 2013: Our 100th show with Rita Gunther McGrath, Professor at Columbia Business School.  Listen as Rita and Sue discuss how the notion of a sustainable competitive advantage is irrelevant in today’s market and explore insights for building a successful dynamic strategy.  You’ll come away from the conversation with new insights, tools, and approaches that could help you re-think your strategy, or at least shake out some new ideas and questions to explore.