The Myths of Creativity:  The Truth About How Innovative Companies and People Generate Great Ideas

By: David Burkus

Head: (4 out of 5)
Heart: (3 out of 5)
Leadership Applicability: (5 out of 5)

Creativity is often thought of as a mystery, a divine gift bestowed on just a few.  In other words, creativity comes from an outside source.  In reality, we all possess the talent inside to generate innovative ideas.

Drawing on research on creative individuals and innovative organizations to expose the four components influencing creativity, the author helps us see creativity-related processes can be learned.  Given the right conditions, great ideas can emerge for anyone!  And still, myths persist about creativity, which hold us back from creating and innovating.

In this book, David Burke uses an artful blend of data and story to debunk 10 creativity myths, including The Eureka Myth, The Breed Myth and The Expert Myth and explains how belief in them hinders our creative potential.

Leaders tasked with developing novel, useful ideas that will keep their organizations competitive, will want to read this book. Buy it now.

For more tips from David Burkus, join us for our free monthly teleconference, WiseTalk, on February 20, 11am PT/2pm ET. David will discuss the link between creativity and the customer experience.  Sign up now!