Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka & Tim Ogilvie

Head: (4.5 of 5)
Heart: (4 of 5)
Leadership Applicability: (5 of 5)

Practicing managers don’t have much time for buzzwords and platitudes. Managers are doers, and when they hear about a promising solution, they want to know how to do it. Design thinking is one of those topics that has burst onto the scene accompanied by lofty promises but precious few practical details.

Designing for Growth: A Design Thinking Toolkit for Managers is the book that provides those details. It goes beyond the theory and philosophy of the recent books on design thinking, showing you how to apply design thinking in a step-by-step way to solve complex growth opportunities. This book translates the fundamental promise of design thinking into a straightforward set of tools that the practicing manager-without any design training-can use immediately to create growth and innovation. The design thinking process described in this book is built upon four questions:

  • What is? – Exploring the current reality
  • What if? – Envisioning alternative futures
  • What wows? – Getting users to help us make some tough choices
  • What works? – Making it work in-market, and as a business

The book contains 10 ready-to-use tools — each aligned to one of the four questions. These tools include visualization, brainstorming, customer journey mapping, value chain analysis, customer co-creation, rapid prototyping, concept development, assumption testing, and the learning launch. This book will help you discover strengths you already have, develop some new ones, and give you the tools and templates to be an instant brown-belt in design thinking.

Mariposa Leadership is very excited to welcome Designing For Growth author Jeanne Liedtka to join CEO Sue Bethanis on this month’s Wise Talk. Join us on Thursday, November 29th from 12-1pm PT as they plan to discuss the ability to turn abstract ideas into practical applications for optimal business growth. To sign up for Wise Talk and submit your questions, please visit our website.

For more information and to buy Designing For Growth, please visit

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