Design Thinking for Managers

Last week’s Wise Talk with Jeanne Liedtka was a rich and harmonious conversation. Mariposa CEO Sue Bethanis described it as “awesome”.

Check out these audio snippets where guest Jeanne Liedtka expands on her book co-authored by Tim Ogilvie, Designing for Growth: A Design Thinking Tool Kit for Managers.

In this first snippet, Sue introduces Jeanne, giving us a little background:

Listen to Jeanne’s definition of design thinking:

The 4 distinctions that Jeanne has identified for managers are:

  • What Is
  • What If
  • What Wows
  • What Works

In this audio snip, Jeanne talks about “What Works”:

Click here to access Mariposa Leadership’s Wise Talk archives, and click on “Designing For Growth” for the full audio of this session.

For more information and to buy Designing For Growth, please visit

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