Last week’s Wise Talk with Jeanne Liedtka was a rich and harmonious conversation. Mariposa CEO Sue Bethanis described it as “awesome”.
Check out these audio snippets where guest Jeanne Liedtka expands on her book co-authored by Tim Ogilvie, Designing for Growth: A Design Thinking Tool Kit for Managers.
In this first snippet, Sue introduces Jeanne, giving us a little background:
Listen to Jeanne’s definition of design thinking:
The 4 distinctions that Jeanne has identified for managers are:
- What Is
- What If
- What Wows
- What Works
In this audio snip, Jeanne talks about “What Works”: