December 15, 2016 / Articles We Like / Leadership / Strategy

On “What Great Managers Do Daily”

We’ve all read the numerous articles highlighting the must-have qualities of an effective manager. Beyond the personal traits – what is it exactly that makes a manager great on a day-to-day basis?

Inspired by a Gallup study that found that about 70% of people in management roles are not well equipped for the job, Ryan Fuller and Nina Shikaloff’s recent Harvard Business Review article “What Great Managers Do Daily,” highlights employee engagement results from two Fortune 500 companies. Their conclusion is that most companies understand the importance of having highly effective managers, but few understand how to make them more effective. This article provides five key findings about what makes great managers different than the rest.

What do you think about their results and recommendations?

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December 21, 2013 / Articles We Like

On: "4 Essential Ingredients in Consumer Storytelling"

We share this article by Diane Hessan because businesses that use narrative to communicate consumer stories can create real meaning for employees and decision makers, inspiring them to action by altering perceptions and assumptions.  Storytelling is a synthesis of all sources of customer information, not just one person’s account, however inspiring, and offers insights to help businesses move in the right direction.

In the inc. article, “4 Essential Ingredients in Consumer Storytelling,” the author outlines four key ingredients for creating consumer stories that resonate:

  1. Get personal and build relationships.
  2. Plan deliberately and explore from different angles.
  3. Use human intuition to find the story that matters.
  4. Evoke emotions that inspire action.

Read more about these ingredients now.

What actions have you been inspired to take as a result of consumer narratives?

Comment below! Or pose a question via Ask Mariposa.

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