WISE TALK July 2012: Sue Bethanis talks with creativity speaker, consultant, and author Javy Galindo about the process of thinking differently and how to develop skills to bring your idea to reality.
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What wicked problem do you want to solve? An operational efficiency? A new iteration of an old product? A totally different offering that will hit home with your customers? How about a new revenues stream? These sometimes intractable problems need a breakthrough approach to be solved. Breakthrough! is a model and program designed by Mariposa Leadership’s own CEO, Sue Bethanis, to incorporate the latest most cutting-edge thinking.
Breakthrough! is a fresh model for fostering creativity, empathy, brainstorming, and problem solving in a corporate environment. The Breakthrough! model provides a specific method which can help leaders address customer needs and issues in a more efficient and creative way. Leaders will not only understand the customer more deeply, but will also have an arsenal of tools to use by which to expand upon that newfound understanding.
The key to applying the Breakthrough! model is to let go of the traditional incremental mindset that may stifle creativity. Through Breakthrough! (Empathy –> Brainstorm –> Prototype –> Test –> Implement), corporate leaders learn to balance and combine analytic thinking with intuitive, creative thinking so to maximize innovation and problem solving.
The aim of the Breakthrough! model is to provide the knowledge to create a starting point from which true innovation can grow and flourish to benefit any company in terms of problem solving, strategy, and idea generation.
Post your thoughts and questions in the comments section below!
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Hello Friends!
Please join creativity speaker and author Javy Galindo and Mariposa Founder and CEO Sue Bethanis on Wise Talk next Wednesday, July 25th, from 4-5 pm PT. Listen in as Sue talks with Javy about the process of thinking differently and how to develop skills to bring your idea to reality.
Please RSVP asap to allison@mariposaleadership.com to reserve your spot. We are expecting a full house!
Cheers,
Allison Adams
Business Operations
Read this exchange on Twitter between Anne-Marie Slaughter, author of the controversial article, Why Women Still Can’t Have It All, and Mariposa Leadership’s CEO and founder, Sue Bethanis, for a thought provoking discussion and article.
Newly appointed CEO of Yahoo!, Marissa Mayer, acts as the focal point of the discussion to tackle the question of if women really can have it all.
Mayer named CEO, Y! & expecting 1st child in Oct. Grt example of an enlightened Board/fearless leader. @SlaughterAM: women can have it all!
— sue bethanis (@suebethanis) July 17, 2012
@suebethanis Some women can, absolutely. & I applaud her! but she makes my point. She's superhuman, rich, & in charge. Still need change!
— Anne-Marie Slaughter (@SlaughterAM) July 17, 2012
@slaughteram: am w u: more chg needed on work-life integration. Have written of need for co-workers being cool w dads taking kids 2 school..
— sue bethanis (@suebethanis) July 17, 2012
@SlaughterAM: w/ Mayer CEO appt, grt ex of mostly male Board making decision w/ what Mayer called "evolved thinking." http://t.co/juNozcDC
— sue bethanis (@suebethanis) July 17, 2012
Share your thoughts with us in the comments section below, and don’t forget to follow both @suebethanis, and @SlaughterAM.
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You feel: a sense of constant nagging that your corporation has fallen behind, that product and services are somewhat out of sync, and that your team and general corporate environment are becoming a bit stagnant.
The lack of creativity and innovation within your company has become more and more apparent. The way you design is not consistent or constant, or it may be unclear to everyone. But, what is the best way to problem solve for optimal operations, products, or services?
Well, we can tell you what it is not – it is not to find one solution that will make these problems disappear, because in general that is neither sustainable nor productive in the long run.
A sustainable approach is finding a path that will lead to a well of many solutions (versus one big one) and many small failures. This will inspire new and fresh idea generation.
This path is called design thinking, which includes a deep understanding of (internal and external) customers, frenetic brainstorming, and rapid prototyping.
Stay tuned: our next blog post goes into applications of Breakthrough! — Mariposa’s design thinking model.
MOREThe Power of Thinking Differently: An imaginative guide to creativity, change, and the discovery of new ideas
By: Javy Galindo
Head: (4 of 5)
Heart: (4 of 5)
Leadership Applicability: (4 of 5)
When imagining the typical work environment today, images of burned coffee, cubicles, and computers probably come to mind. In this landscape, logic and practicality rule, not because they are necessary, but because they are the only methods by which employees, employers and everyone in between see success being reached. In The Power of Thinking Differently: An Imaginative Guide to Creativity, Change, and the Discovery of New Ideas, Javy W. Galindo redefines this idea by saying that the separation we place between creative thinking and logical thinking is unnecessary.
At the core of this book is that we need to “re-wire our brain