Here in the San Francisco Bay Area, we hear a lot about the talent wars, particularly for top tech talent. Tech engineers are in such high demand, they can cherry pick the companies they want to work for and those companies will pay top dollar to hire them. But the author of this article – an engineer, founder and tech executive – believes we are missing the mark on this so-called talent war. Talented people are everywhere, he argues, but they need the right environment for nurturing. So what is this shortage really all about?

We share Baron Schwartz’s TechCrunch article, The Tech Talent Shortage Is a Lie, because he offers an alternative perspective on the war for talent: the shortage isn’t about talent but about companies willing to change the conversation by investing in talented people. Check it out.

What is your company doing to create a culture that nurtures talent?