Many companies have made sustainability measures part of their corporate goals. The impetus to do so might be driven by cost reduction measures, the need to ensure a future supply of materials, or a desire to make a positive impact on the communities they serve. Reporting on progress of sustainable development is a fairly recent business trend, and as such, varying degrees of standards exist, with varying degrees of transparency. At the same time, investors are becoming more savvy about the information they want from their portfolio companies.

In this Stanford Social Innovation Review article, The Wild West of Measuring Corporate Sustainability, author Eric Nitzberg builds a case for why executives ought to stay ahead of sustainability reporting trends to meet the expectations of modern investors. He also cites key sustainability reporting resources leaders can leverage to inform their sustainability strategies moving forward.