August 21, 2015 / Book Reviews

Book Review | Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Stand Out Book CoverStand Out: How to Find Your Breakthrough Idea and Build a Following Around It
By Dorie Clark

Head: (4 out of 5)
Heart: (4 out of 5)
Leadership Applicability: (4 out of 5)

Some people go to work each day with an innate desire to be known for their ideas and expertise and to make a difference in the world, but lack the courage to speak up. Instead, they hope their good work will speak for itself and be noticed by others. But the workplace today is filled with noise – from work pressures to social media distractions – and being passive about your professional reputation can actually hurt your career. Setting yourself apart in the workplace today is critical.

To many, developing their own thought leadership feels like a daunting task, and the term “thought leader” sometimes seems like a status reserved for geniuses. But this book, by Dorie Clark, a marketing strategy consultant, recognized “branding expert” and thought leader, offers essential insights to get you started because the truth is anyone can have a big idea.

The content in this book will help you:

  • Understand various methods you can use to identify your own breakthrough idea
  • Learn how to build a following around your idea
  • Understand the logistics of making thought leadership happen
  • Explore ways to make a living while building your reputation

Dorie taps into the wisdom gained from her own experience building her reputation as a thought leader and shares insights from interviews with other recognized experts in a range of industries.

Aspiring entrepreneurs and those looking for more stability in their career will want to read this book. Buy it now.