August 1, 2013 / Design Thinking / Creativity / Innovation / Mariposa Articles

Leader as Designer

Learn how to utilize Design Thinking in your role as a leader.  This essay, Leader as Designer, by Mariposa Leadership CEO Sue Bethanis, opens up Design Thinking to different applications and audiences that goes beyond product development. She offers a clear 4 step process to easily move from idea-to-innovation. The results: successful services,  new experiences, and novel solutions to old problems.




December 18, 2012 / Articles We Like / HR / Talent Management / News

Sue's Top Three Reads of 2012

pearl of leadership wisdom

Happy Holidays everyone!

I thought you’d be interested in my Top Three Reads of 2012 – the leadership content that has been the most compelling for me this year: Designing for Growth; “The Power of Small Wins”; and “Why Men Fail”.

I scour Twitter every morning and love retweeting interesting articles and emailing colleagues, clients, and friends the latest-and-greatest resources.

So why these three?  Here are some strands of “interestingness”:

1) Designing for Growth: book by November WiseTalk guest, Jeanne Liedtka  (@DesignAtDarden)

  • I delved into much of the design thinking world this year to complement my own work and by offering a variety of authors, professors and consultants on WiseTalk. I think Jeanne’s approach and her book are simply the most practical of any I have come across. She translates her four questions (What is? What if? What wows? What works?) into 10 ready-made tools. I especially like the Journey Mapping tool!

2) “The Power of Small Wins”: HBR article by February WiseTalk guest, Teresa Amabile (@TeresaAmabile)

  • Teresa’s research approach is simply unparalleled. It’s easy to say that mood affects performance, and even the smallest of rewards and/or incentives leads to more productivity. The way she demonstrated this in her study is awesome. You’ll want to check this out!

3) “Why Men Fail”: New York Times column by David Brooks (@nytdavidbrooks)

  • Before you get ruffled under the collar about the title, David Brooks’ column is not about men. It’s about “being strangers in a strange land.” Whether you’re in a different country or a new company, we must be more agile and flexible.

As always, I welcome your comments and questions!

– Sue

Sue Bethanis is the Founder and CEO of Mariposa Leadership, Inc., a 15-person San Francisco based firm, which provides leadership coaching and consulting to the high-tech, bio-tech, and financial services industries. For more on Sue, view her complete bio.