Demystifying AI for Leaders

EP 90

10/25/2024

New Episode

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Join us for  WiseTalk on Friday, October 25, 2024 at 12 pm PT as Sue Bethanis hosts Mark Abraham and David C. Edelman, co-authors of the book Personalized: Customer Strategy in the Age of AI, which helps executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

What's on Deck

Sue, Abraham, and David will discuss:

  • Master the Five Promises of Personalization: How to demystify delivering
    personalization at scale with the framework that guides brands on forging unbreakable
    bonds with customers: Empower Me, Know Me, Reach Me, Show Me, and Delight Me.
  • Build a Personalization Engine: How to harness the power of data to understand
    customers and power personalized, scalable experiences through targeted content.
  • Unlock the Power of AI: How personalization leaders use AI to capture rich customer
    data, generate personalized content variations, and continuously optimize through rapid
    experimentation at scale.
  • Craft Customer Journeys: How the explosion of available data augments customer
    pathway mapping and targeting to deliver tailored experiences across the Promises.
  • Measure the Impact of Personalization: How to track and measure the success of your
    personalization efforts from the eyes of top management.

Guest Profile

Mark Abraham is a Managing Director & Senior Partner at Boston  Consulting Group (BCG) and the founder of the company’s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts.


David C. Edelman is an executive advisor and board member to brands and  technology providers, an advisor to BCG, and teaches at Harvard Business School. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.

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