Summary & Highlights
Sue hosts Matt Kohut, founding partner of KNP Communications, who has prepared CEOs, elected officials, entrepreneurs, ambassadors, scientists, and best-selling authors for events ranging from television appearances to board meetings to TED Talks. He is the author of Speaking Out: New Rules for Business Leadership Communication and co-author of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects and Compelling People: The Hidden Qualities that Make Us Influential.
Sue and Matt discuss the evolving landscape of corporate leadership communication, covering topics including:
- How CEOs navigate political and social issues in today’s climate versus a decade ago
- The concept of the “talking trap” and avoiding performative statements without substantive action
- When leaders should determine if an issue warrants their voice and decision-making frameworks
- Examples of leaders who have successfully balanced authentic communication with meaningful accountability
- Strategies for managing global teams while maintaining consistent values across different cultural and political contexts
- The role of AI in executive communication and preparing for future challenges
Key takeaways from the conversation include the importance of pairing words with action, using values as a guide for decision-making, and the critical need for leaders to listen to employees before speaking out on issues. Matt emphasizes that successful leadership communication requires clear processes, stakeholder consideration, and genuine commitment to follow through on statements with concrete actions.
Guest Profile
Matt Kohut is the founding partner of KNP Communications and has prepared business leaders, elected officials, and public figures for high-stakes speaking opportunities for over 15 years. He specializes in helping leaders across private, nonprofit, and public sectors determine what to say and how to say it effectively.
His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller, with nearly a million copies sold globally and translations in a dozen languages. Through DCM Insights, Matthew applies research-backed frameworks to help professional services firms enhance business development using a science-based approach that combines deep understanding of client buying behavior with insights into high performer tactics.
Resources
- Book: Speaking Out: New Rules for Business Leadership Communication
- Websites: matthewkohut.com and knpcommunications.com
- Connect on LinkedIn