April 28, 2018 / Articles We Like / Influencing Skills

On “Let This Former Googler Help You Tap The Science Of Persuasion”

To successfully lead you need to master the art of influence. According to long-time product leader for Chrome at Google, Tyler Odean has found that what most people think of as vision is actually persuasion.

In the Fast Company article, “Let This Former Googler Help You Tap The Science Of Persuasion,” Odean presents the science that has informed his approach and the persuasive tactics you can use that will make you more convincing.

When you are preparing a persuasive presentation or message, what steps do you to take to ensure that your argument is more appealing? Consider using his five guiding principles as a checklist before that next big meeting.

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November 30, 2017 / Articles We Like / Leadership

On “4 Ways to Train Your Brain to Be More Open-Minded”

There’s always more than one point of view. And now, in an ever-polarized world, it’s important to consider those that are not your own. According to John Brown, who was recently featured in the Fast Company article, “4 Ways to Train Your Brain to Be More Open-Minded,” truly being open-minded is actually a counter-intuitive mental task that takes purposeful action.

So, what if our divergent values and ideas could provide for healthy dialogue and innovation instead of polarization?

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August 31, 2017 / Articles We Like / Stress / Work-Life Integration

On “Current Events Stressing You Out? Do This for a Saner, More Focused Workday”

Keeping up with the current events this past week – natural disasters, nuclear missile threats, protests and riots – is enough to put anyone on edge and induce low work performance and burnout. Whether it’s political turmoil or a reorganization at your company, employees who are concerned about their future are likely to be distracted and unproductive.

In his recent Fast Company article, “Current Events Stressing You Out? Do This For A Saner, More Focused Workday,” Art Markman shares some practical tips to help us keep calm, and stay focused and productive during uncertain times.

What do you think of his recommendations?

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June 30, 2017 / Articles We Like / Design Thinking / Creativity / Innovation

On “Are People More Creative Alone or Together? Trick Question”

Do you think people are more creative alone or together? It’s an interesting question and one worth thinking about. It turns out that your brain doesn’t care because both are equally important.

In a recent Fast Company article, “Are People More Creative Alone or Together? Trick Question,” authors Judah Pollack and Olivia Fox Cabane look at the research and say the way to maximize creative potential is to flow between being alone and being in a group – in that order.

What are your thoughts on collaboration and brainstorming?

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May 29, 2015 / Articles We Like / Strategy

On “Are You Solving the Right Business Problem? Here Are 5 Ways to Get to Your Question Zero”

Are you solving the right problem for your customers? The most strategic leaders we know understand the importance of surfacing their customers’ core issues, and offering the right solutions to address them. That’s why we share this article on a technique practiced by IDEO:  question zero.

Leaders can use the question zero technique to understand what the problem is, why it is the problem, and how you can mobilize resources to solve it. Check out the Fast Company article, written by Ana Andjelic, SVP, Global Strategy Director at Havas LuxHub, Are You Solving the Right Business Problem? Here are 5 Ways to Get to Your Question Zero, for tips on using question zero to get closer to the essence of the core challenge your customers face.

What other strategic thinking techniques do you use to get to your customers’ core issues?

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March 3, 2015 / Articles We Like / HR / Talent Management

On “5 Unconventional Ways To Keep Your Most Talented Employees From Leaving”

In Silicon Valley and beyond, many companies are engaged in a battle for talent. Winning is not just about hiring the very best; companies need to change the way they think about keeping their superstars. Superstars can go anywhere, they have options, so why not innovate to keep them engaged with your company?

The Fast Company article, 5 Unconventional Ways to Keep Your Most Talented Employees From Leaving, by Chris Ostoich, highlights five creative tips to retain your top people.  From identifying the informal network, how things get done and integrating new employees into it, to embracing self-formed, self-managed teams to give employees ownership and leadership, the content in this article will stimulate your thinking.

What interesting, creative ideas do you have for engaging your best talent?

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July 31, 2014 / Articles We Like

On "Brainstorming Doesn't Work; Try This Technique Instead"

Are your brainstorming sessions lacking enough original ideas? Most likely your idea generation process could use a small tweak for better results. We suggest reading Brainstorming Doesn’t Work; Try This Technique Instead because this process has been shown to increase the amount of original ideas by 42%!

In the Fast Company article written by Rebecca Greenfield, “Brainstorming Doesn’t Work; Try This Technique Instead,” you’ll learn about brainwriting, a “write first, discuss later” technique for idea generation. This technique avoids the typical problems of groupthink, conformity pressure and encourages creativity.  Try it!

Read it now.

What other techniques are you using to encourage original thinking in brainstorming?

Comment below! Or pose a question via Ask Mariposa.

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April 25, 2014 / Articles We Like

On: Beyond Customer Loyalty Programs – 7 Ways to Build Lasting Relationships

Are companies approaching customer loyalty in the wrong way? Article author, Mikkel Svane, founder and CEO of Zendesk, seems to think so.  Programs – like buy ten, get one free – make it difficult to discern if a customer is drawn to the free item, or is truly loyal to your product.  So what does it really take to drive loyalty?

In the Fast Company article, “Beyond Customer Loyalty Programs – 7 Ways to Build Lasting Relationships”, Mikkel contends establishing a human connection and developing empathy lies at the heart of customer loyalty.  He outlines seven fundamental principles companies should adopt, which are based on how relationships work and are built.

Read it now.

How does your company build lasting relationships with customers?

Comment below! Or pose a question via Ask Mariposa.

 

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August 12, 2013 / Articles We Like

On: "The Entrepreneur's "Not Enough" Trap–And How To Avoid It"

This article by Dave Kashen resonates with us.  As executive coaches, we have access to some of the most brilliant minds and regardless of intelligence, the fear of not being enough is a universal part of the human condition.  It’s so powerful, it drives unconscious behavior in an attempt to overcompensate, leading to sometimes unintentional consequences.

In The Entrepreneur’s “Not Enough” Trap–And How To Avoid It, another perspective is offered on how we can channel fear towards more positive, conscious choices.  Read it to find practices to shift from a place of fear and lack to love and inspiration.

What do you do to work with fear in a positive manner?

Comment below! Or pose a question via Ask Mariposa.

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