Customer CEO: How to Profit from the Power of Your Customers
By: Chuck Wall

Companies used to be more able to set the terms for engaging with customers.  They created products and customers chose whether or not to buy them at the price the company set. It was a simple transaction.  But in the age of social media, transactions have become 24/7 relationships, recommendations are stronger than branding and the customer is now in the driver’s seat. They decide which companies they want to engage with, and on what terms. Companies must adapt to this new reality.

The short answer is to get to know your customers.  Know their goals, frustrations and obstacles. Understand how you can help improve their lives. The author, Chuck Wall, outlines nine powers (or core needs) that customers possess:

• The Power of Me
• The Power of Value
• The Power of Performance
• The Power of Heart
• The Power of Simple
• The Power of Yes
• The Power of the Platform
• The Power of Rebellion
• The Power of Purpose

These nine powers are the result of more than 100,000 first-hand customer interviews combined with the knowledge a decade of experience as an entrepreneur brings. Companies that engage these nine powers win the hearts, minds and ultimately, revenue.   He also offers a unique “solution” for engaging these nine powers: the Customer Thinking approach, which balances analytics and empathy to improve the customer experience and take the lead in the market.

Filled with real stories of companies embracing the power of their customers, this practical book offers both large and small companies ideas and tools for building long lasting relationships with customers. Leaders who want to create better products, services and experiences for their customers will want to read this book.   Buy it now.